Listing analytics and attribution

Connect the Google Analytics 4 property linked to your App Store listing. App Gravity stores daily aggregates only: views, install clicks and installs by surface, search term, locale and device.

Attribution is inferred

Shopify does not tell you which search brought an install. App Gravity matches installs to listing sessions and gives each match a confidence score. Every attributed number shows its coverage, the share of installs with a known source. Treat source-level numbers as estimates.

Keyword LTV

For each search term: installs, setup rate, paid rate, churn and revenue per 100 listing views, measured on installs old enough to judge (30, 90 or 365 days).