Privacy policy

What we collect

Account details you give us (name, email, organization name). Data from the Shopify Partner API for the apps you connect: app events such as installs, uninstalls and their reasons, charges and transactions, and the shop identifiers attached to them. If you connect Google Analytics, aggregated listing traffic for your app listing (search terms, surfaces, positions, views, install events) and the attribution fields we derive per merchant. If you install the optional SDK, the shop-level events and traits your app sends. Support conversations you route to the Inbox.

What we do not collect

We do not collect shopper personal data through the SDK, we do not copy raw user-level Google Analytics data, and we never send credentials or tokens to AI models.

How we use it

To compute the metrics, themes, drafts and automations you ask for; to send the emails and alerts you configure; and to operate and secure the service. AI processing (classification, summaries, drafts) is performed on the text of uninstall reasons, tickets, feedback and reviews after removing email addresses and phone numbers where they are not needed.

Sub-processors

Cloudflare (hosting, storage, queues), Neon (database), Google (Analytics API access you authorize), Anthropic (AI processing), our email delivery provider, and Stripe (billing). A current list is kept on this page.

Retention and deletion

Data is retained for as long as your organization exists and within the history limits of your plan. You can export or delete your organization's data at any time; merchant redaction requests are honoured through the redaction endpoint.

Contact

Questions about privacy: support@appgrav.com.